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Bye-Bye To A Beacon

Tuesday, June 27, 2006

27pabst.1902.jpg

Yesterday the 60 foot tall, 25 ton bottle of Pabst beer - a defining part the Newark cityscape - was dismantled to make way for a shopping complex. The landmark stood 185 feet high over the city for 75 years. From the New York Times:

For many who gathered here on Monday, the day marked the passing of yet one more piece of New Jersey lore, an urban monument for drivers on the Garden State Parkway. It had been the subject of a popular song and even had a role in a recent episode of "The Sopranos."

Seen through mist and rain, the reddish 60-foot-tall water tank and Pabst bottle was cut into five sections Monday and trucked away to a warehouse.

Work on demolishing the buildings and clearing the 10-acre Pabst site started in 2004 and is expected to be finished by year's end.

It was the toast of a town whose bustling industrial past was awash in breweries, from Ballantine and Krueger to Hensler and Feigenspan.

But on Monday, after a lengthy struggle, the rusted bottle — which was actually a 55,000-gallon water tank — came down piece by piece over seven hours. For now it is five enormous pieces of steel and copper plate three-eighths of an inch thick, and its fate is far from settled.

Ted Fiore, whose company has been demolishing the 10-acre site of the former Pabst brewery for two years, said he planned to restore the bottle at his warehouse in Newark and then give it a new home.
So far, Mr. Fiore said, "several alcoholic-beverage companies" have expressed interest. It might end up in Newark, he said, or perhaps along the Jersey Shore in Dover Township, where a nightclub could take it.
The tank was built for Hoffman Pale Dry Ginger Ale in the early 1930's, and when Pabst bought the plant in 1945, it changed the label and painted the bottle blue. Later it turned reddish, either from paint or rust.

When the plans to demolish the plant and bottle were announced in 2004, local preservation groups tried to have the bottle designated a landmark, but removing the bottle from its original site would have made it ineligible for landmark status, according to state law, and so they dropped their effort.

"It's kind of a sad day," said Matthew Gosser, an adjunct professor of architecture at New Jersey Institute of Technology in Newark, one of the many lilliputians who filmed and photographed the dismantling of the hulk during a grim, rain-splattered day.


Photo courtesy of the New York Times.

Posted by Annette Batson on June 27, 2006 9:36 AM
Email this story |
 

BUMMER!

Posted by cstarling | June 27, 2006 10:21 AM
 

That stinks. I'd hoped this day wouldn't come. Bummer is right!

Posted by Mujer en Fuego | June 27, 2006 10:41 AM
 

I thought they took down the Wonder Bread sign by the Queensboro Bridge.
There was a shot of it in
"The Interpreter"

 

Change is not always good.

Posted by Miss Martta | June 27, 2006 11:20 AM
 

While I'm all for preservation, this needed to come down. That hulk of a factory has been an eyesore for years, and a haven for prostitutes and the homeless. I'm sure it will look very nice in a park. Nostalgia may be nice for the folks driving along the Parkway, but the old Pabst plant has been a serious quality of life issue for the people in the neighborhood. Surely you would do the same thing in Montclair? (It probably would have been done sooner, too).

Posted by Newarker | June 27, 2006 11:59 AM
 

Newarker: No, Montclair would not have taken it down. They would have converted it to three luxury condos with spiral staircases and sold them for $540K each. Ad astra per aspera, Newark.

Posted by Bill The Cat | June 27, 2006 12:43 PM
 

C'mon, folks, it wasn't exactly the Old Man of the Mountain, was it? I mean, a rusting, corroded beer bottle could be a symbol of New Jersey, but not one that residents should be proud of. I think Mr. Hardy, the deli owner quoted in The Times, said it quite well: "You want nostalgia? Take pictures."

Posted by Conan the Grammarian | June 27, 2006 12:51 PM
 

I am stumped.

Where is the local aesthetics enforcement squad on this one? Oh, sorry, I mean "historic preservationists", pardon me. Where are the foamy remonstrations? Isn't this structure historic in some way? Why, merely the notion of factory job in Newark seems historic alone.

They tell us over and over again their efforts are not related to aesthetics, so why no railing at the destruction of the bottle? Are only the pretty girls to be admired?

And where is the white-hot, proletarian fist pounding? This is a big bad developer "out to make a buck" after all.

Is it the "Pabst" thing?

Posted by Right of Center™ | June 27, 2006 1:12 PM
 

"You want nostalgia? Take pictures." Beware of what you wish for --or there will be photo's of what once was beside a school in Bloomfield.

Posted by cstarling | June 27, 2006 1:23 PM
 

Nice to see you back, cstarling -- although I don't exactly know how to take your comments. Right now there is an ugly nail salon and an small office building next to the Brookdale school. There are still plans afoot to replace the office building with a 3-story, 28-apartment blivet, which -- as most Bloomfield folks know -- I am seriously fighting. But there is no nostalgia involved with that location; only a kick in the head to civic pride and a trampling of the zoning laws.

C'mon down to the Zoning Board meeting Thursday night at 7:30 and lend us some support.

Posted by Conan the Grammarian | June 27, 2006 1:40 PM
 

Too bad, but I have pictures.

I can understand why they took it down, but really, wouldn't it have been a cool addition to whatever archtecturally uninteresting big box/strip mall that they plan for the area?

Posted by Highlander | June 27, 2006 1:44 PM
 

I support you regarding your zoning fight--but, to me, the bottle is a kinda of NJ "artwork" that I dread seeing torn down and not being replaced.

It stood for something.

Although I know you spent your youth elsewhere, there are some of us that were quite attached to the memories it represented.

And despite everyone's effort to somehow make "pretty" things that were once the battered heart or something like the velvateen rabbit, they destroy it instead of incorporating it into the scenery.

Some years ago when I was less nostalgic my mother wanted to purchase for me a drawing of the White Castle that used to be located on the corner of Bloomfield Avenue and Route 23----a place I frequented in my youth (I still expect it to be there when I pass)--and as a toddler would go with my grandfather and father there to pickup juice and a fried donut before going fishing in Verona Park....Boy, do I wish I hadn't turned my mother down.

Look, I know things change and I am certain some thought it was an eyesore but this morning my five year old saw the picture while I was checking in and I shouted to my husband they took "the bottle" down and she started to cry and asked how we would find our way home.

Sometimes UGLY has a heart where inlays the most beautiful times of our lives.

Posted by cstarling | June 27, 2006 2:09 PM
 

ROC, the bottle/water tower was dismantled and will be restored for historic purposes to be displayed elsewhere.

Posted by Krys | June 27, 2006 2:10 PM
 

"where in lies"

Posted by cstarling | June 27, 2006 2:25 PM
 

"wherein lies"-God help me

Posted by cstarling | June 27, 2006 2:26 PM
 

Ctstarling,
I understand your sentimental attachment to the bottle-it was a landmark for me, too. But is it fair to deny the economic advancement of a community just because of the sentimentality of a few people outside of town? Is that really serving the greater good? That bottle, as memorable as it may be, is not historically significant. And to be quite sure, it's a sad commentary on how people think in Essex (and NJ) when they care more for a rusty giant bottle than for the people of our state's metropolis. I may not like big-box malls either, but do you realize that the people down there haven't had a neighborhood supermarket for decades?

Posted by Newarker | June 27, 2006 2:40 PM
 

Cstarling,
I understand your sentimental attachment to the bottle-it was a landmark for me, too. But is it fair to deny the economic advancement of a community just because of the sentimentality of a few people outside of town? Is that really serving the greater good? That bottle, as memorable as it may be, is not historically significant. And to be quite sure, it's a sad commentary on how people think in Essex (and NJ) when they care more for a rusty giant bottle than for the people of our state's metropolis. I may not like big-box malls either, but do you realize that the people down there haven't had a neighborhood supermarket for decades?

Posted by Newarker | June 27, 2006 2:40 PM
 

Newarker, as someone who cozied up very well to Pabst Blue Ribbon ("What'll you have!?....") while in the Army, ANY bottle of PBR is in a sense "historically significant." And a 60-foot high example is even more so, as well as perfect for a museum, where it belongs alongside (outside, I suppose) 10-foot high Mobil flying horses and 3-foot high "pizza man" statues.

It would also work well at Storm King, is certainly better executed and more meaningful to the general public than much of the stuff already up there.

Posted by cathar | June 27, 2006 2:49 PM
 

I know the area well-and NO I would not expect the building to stand-nor deny it becoming a "neighborhood"-except that I don't agree that the bottle doesn't have a place in your New Metropolis------where the sweat and toil of the middle class should be so swiftly forgotten for the sake of "new" --make it pretty and they will come--mentality---I look forward to a day when Newark will become safe. But the bottle has little to do with that and the sight of it never embarrassed me.

Posted by cstarling | June 27, 2006 3:13 PM
 

Embarrassed you? Now I do respect your comments, but I think it matters more about how the citizens of Newark feel about the bottle and the Pabst plant. What does it say about our city when people whizz by that wreck? And I do hope, however, that the bottle stays in town. I don't dislike it-it's just that you can't hold hostage a city's chances for rebirth to some sepia-tinged vision of the past. That's only a luxury that people who don't live here or have a stake in the city's future can afford. For you, Newark is a hobby. For me, it's my home.

Posted by Newarker | June 27, 2006 3:53 PM
 

for me it's a gold mine

Posted by sharpe james | June 27, 2006 4:01 PM
 

"it's just that you can't hold hostage a city's chances for rebirth to some sepia-tinged vision of the past."

I don't see why not.

By the way, thanks for paying the energy surcharge on your electric bills which subsidizes 70% of the cost of the solar panels we affluent suburbanites put on our roofs!

It's good for the environment after all!

Posted by Right of Center™ | June 27, 2006 4:27 PM
 

Whenever I saw the huge beer bottle, I couldn't help thinking of it as a monument to Duff beer, with Homer Simpson gazing upon ut adoringly and drooling :)

Posted by rantman | June 27, 2006 4:42 PM
 

Whenever I saw the huge Pabst bottle, I couldn't help thinking of it as a monument to Duff beer, with Homer Simpson gazing upon it adoringly and drooling - mmmmmm beeer :)

Posted by rantman | June 27, 2006 4:43 PM
 

Pabst plant photo essays, some very recent!

http://www.newarkphotos.com/photos/index.php?cat=4

Posted by Chris | June 27, 2006 5:23 PM
 

Hobby?-I always considered myself a Newarker considering I lived up the road and spent alot of time there while growing up, as well as, throughout my career. I wish best for the city and besides the point is moot anyway-my nostalgia is just that--and I will move along and feel lucky to have saw the sight and enjoyed the memories

Posted by cstarling | June 27, 2006 8:19 PM
 

Perhaps no one remembers the giant green Hoffmann Ginger Ale soda bottle, its predecessor? My childhood memory of it was always to be on the lookout for it, when my dad once pointed it out to me on our trips to the shore, via the GSP in the 60's.

Posted by One for the Road | June 27, 2006 8:54 PM
 

Cstarling -- perhaps I underestimated the need for people to have anchors to their past to remind them of days gone by. I did not grow up here and I have probably lived in more places than most people -- by my own choice (and the corporate equivalent of the Witness Protection Program). So I really find it hard to get sentimental and nostalgic about the Good Old days. The past never really lives up to the way we imagine it. March on.

Posted by Conan the Grammarian | June 28, 2006 10:05 AM
 

I felt the same way when they tore down the arcade and glass carousel building in Asbury Park. Now you can buy pictures of them and tokens at gift shops in Ocean Grove. sigh

I agree that towns need to grow. I just wish someone would come up with a way to do it while still preserving the memories of the glory days.

Posted by TC | June 28, 2006 11:57 AM
 

The Pabst bottle has gone the way of the Elmhurst tanks in Queens.

I was born on Long Island, and when we would pass the Cerro Wire water tower on the LIE, I knew home was near. The tower was razed fairly recently.

Posted by DS | June 28, 2006 12:21 PM
 

While I'm all for preservation, this needed to come down. That hulk of a factory has been an eyesore for years, and a haven for prostitutes and the homeless. I'm sure it will look very nice in a park. Nostalgia may be nice for the folks driving along the Parkway, but the old Pabst plant has been a serious quality of life issue for the people in the neighborhood. Surely you would do the same thing in Montclair? (It probably would have been done sooner, too).

Posted by: Newarker | June 27, 2006 11:59 AM

Thank you Newarker. That bottle would not have lasted 10 days in Montclair. Our Mayor and Council spend weeks agonizing about developments of 10 to 12 new units, but has no problem approving 350 units in the 4th Ward, or ignoring blight generated by Jefferson's Cafe and other irresponsible commercial landlords in Ward Four - it's "ole school ghetto cool" for folks to come have eggs and grits and go back to their homes with NO rusty 30 yr old icons or trashy grease pits!

Blight is only "nostagia" or "preservation" when you do not have to live next door to it!

Posted by black nana | June 28, 2006 9:10 PM
 

that bottle symbolized the beginning of summer vacation for meduring childhood. it was the first landmark on our trek to the jersey shore in the 60's, sorry to see it go. hopefully it will be restored and placed in a good location. i consider it a huge piece of pop art, before there was such a genre.

does anyone remember the giant white coffee cup and saucer across the street from the arlington diner? it covered the top of a small diner at the end of that little bridge on the right hand side of the belleville,if you were heading toward the holland tunnel. it was there in the 60's.

one more thought... who killed the short stop diner on franklin street in bloomfield? they turned a gorgeous vintage diner into a dunkin' donuts, which is bad enough, but did they have to paint over the multi-colored stripes? ! the sight of that really hurt!

Posted by Anonymous | June 29, 2006 6:47 AM
 

that bottle symbolized the beginning of summer vacation for me during childhood. it was the first landmark on our trek to the jersey shore in the 60's, sorry to see it go. hopefully it will be restored and placed in a good location. i consider it a huge piece of pop art, before there was such a genre.

does anyone remember the giant white coffee cup and saucer across the street from the arlington diner? it covered the top of a small diner at the end of that little bridge on the right hand side of the belleville,if you were heading toward the holland tunnel. it was there in the 60's.

one more thought... who killed the short stop diner on franklin street in bloomfield? they turned a gorgeous vintage diner into a dunkin' donuts, which is bad enough, but did they have to paint over the multi-colored stripes? ! the sight of that really hurt!

Posted by pentimento | June 29, 2006 6:48 AM
 

*belleville pike*

Posted by pentimento | June 29, 2006 6:50 AM
 

"blight generated by Jefferson's Cafe and other irresponsible commercial landlords in Ward Four"

What's with Jeffersons? I haven't been ther in many years. My breakfast of eggs smoked sausage and grits was pretty good. As I recall, parents would pick up take out on thier way to watch the Cobra games at Glenfield Park.

Posted by Bitpusher | June 29, 2006 7:49 AM
 

As a resident of Newark for a decade (and eventually ending up in Montclair!) I looked forward to seeing the bottle. It connected history with new-story for Newark, now that James is somewhat out.
Like Tillie in Asbury Park, the bottle is gone...Lucy the Elephant better watch her trunk!

Posted by ikanwrite@myway.com | June 29, 2006 11:03 PM
 

Do you all long for the smell of the pig population is Secaucus?

Posted by Here little piggy | June 30, 2006 7:23 AM
 

Why Secaucus? One can sense the odor of swine anywhere; one can sense the odor of flowers anywhere.

Posted by ikanwrite | June 30, 2006 9:40 AM
 

If there were no clouds, we should not enjoy the sun. Maurice.

 

Carol Tangorra for all your real estate needs






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